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Order Lime Marketing Application

A Lime Marketing Application is required to use lime-newsletter, lime-automation, lime-event, lime-survey and TRAML. The application will be up and running within a couple of days after ordering. You will receive a confirmation email when the application is up and running.
Is this intended to ONLY be used with a TRAML integration (inbox, communication flow, esign, custom made)?
Missing some fields? There's no need to fill out API key and endpoint URL here. You do that in the lime-marketing app when configuring the integration.

More info here