This is your Pitch
Following the NABC-model of SRI International, please state the Need, Approach, Benefit and Competition of your proposal. The Pitch is the baseline of your proposal and what we use to evaluate whether it has enough substance to put on the SARGASSO platform.
A successful Pitch has a strong focus on the competitive advantage of your proposal. Although it won’t be passed on in its full form, don’t include confidential information in the Pitch as parts of it might be passed on for referencing and stakeholder input.