The Dress Makes the Man - A new exhibition at Borås Textilmuseet opens on 12 October
Street art and sculpture are just part of the cultural and creative DNA Borås exhibits. The whole town is an open air art gallery that can be experienced 24/7. Within a radius of just under 1.5 km you can enjoy around one hundred sculptures, giant murals and street art installations.You’ll also find world-class art photography at Abecita Popkonst & Foto, contemporary art at Borås Konstmuseum and textile history with a futuristic slant at Textilmuseet, the Textile Museum of Sweden, opens this October.
The Dress Makes the Man, Haute Couture - A New Era provides a unique behind the scenes glimpse of a long-standing fashion genre undergoing radical change.
The exhibition features a collection of designer dresses custom ordered by Fredrik Robertsson, one of the leading figures in the new wave of haute couture clients. Some 50 of Fredrik Robertsson’s creations are on view, as well as a large number of unique photographs by Ea Czyz documenting Robertsson’s visits to Paris over the years. Together they provide unique insights into the art of self-expression and the new era of Paris haute couture.
This must-see exhibition runs until 24 August 2025.
Feskekörkan will be 150 in November – and everyone’s welcome to the celebrations!
The iconic Feskekörka market hall, built in 1874, reopened earlier this year after an almost four year long renovation. It’s packed full of fish counters selling spankingly fresh fish, as well as an array of restaurants providing delicious seafood dishes and Ekmans Bar, with schnapps, wines, beers and Nordic tapas. A pre-party is already underway, with a daily selection of offers costing just 150 SEK during week 38, but the main celebrations will be from 1-10 November, with happenings and events every day.
Meet a new Local: Try your hand at watercolour painting in inspirational surroundings
One of our newest Locals is not just new to Meet the Locals but kind of new to Sweden too. Originally from Italy, Chiara came for a visit during the pandemic and got stuck here for a few months. Being an artist, she sought out other artists and became a regular visitor at Lerverk Galleri. Now she lives in Gothenburg and is part of the collective who run the gallery space.
A visit with Chiara is mainly about having a go, or developing your watercolour skills. The setting of the historic Kronhuset square and being surrounded by all the beautiful creations on display in the Gallery are sure to get your creative wheels turning. And of course, there will be a break for fika and the opportunity to get to know each other.
All our Locals are private individuals who will meet you in their spare time, so if your first choice is busy, try another, meeting up with any of our Locals is a great way to get an introduction to Swedish life and to pick up some insider tips for the rest of your stay.
Welcome to our Webinar: A Taste of West Sweden, 1 October
Alongside Visit Sweden we’re hosting a webinar aimed at international tour operators in Europe. During this webinar, we’ll explore sustainable seafood, the fika culture and other food experiences that West Sweden and Gothenburg have to offer, all combined with exciting activities and unique destinations. Representatives from West Sweden Tourist Board and local tourism providers will discuss how they collaborate to create exceptional experiences for conscious travellers.
A new product from German tour operator Wikinger Reisen
The German tour operator Wikinger has launched a new product for groups, who get to paddle on Lake Vänern, hike the popular Biosphere Trail and cycle along the Göta Canal. Based in Lidköping, famous for its porcelain history and home to the fascinating Rörstrand Museum, guests can also go on excursions to, among other places, Kinnekulle Table Mountain with its plentiful nature experiences, and beautiful Läckö Castle, both stunning natural and cultural highlights of this area.
Rail & Hike – Familiarisation trip for international tour operators, 23-26 September
During the FAM trip to West Sweden, the focus will be on hiking, culture and locally produced food, all reached via local trains. The trip includes a visit to Gothenburg, the most sustainable city in the world, a hike along the magnificent Biosphere Trail and a chance to explore the Kinnekulle Grand Quarry, with its historic limestone production. There will also be a visit to Läckö Castle and lots of tasty Swedish fika. The site visits will be by train from Gothenburg.
This familiarisation trip is fully booked, but get in touch with Karin Gesouli if you want to know more about the area and the businesses that are part of the programme.
