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News from West Sweden & Gothenburg

Sweden’s West Coast Named a Top European Destination for 2025 by BBC Travel We’re proud to share that BBC Travel has named Sweden’s beautiful west coast — with Bohuslän and Gothenburg at the forefront — as one of nine must-visit European destinations for 2025. The Swedish coastline is praised for its fresh sea breezes, granite islands, world-class seafood, and long, light summer nights — offering a memorable experience. Gothenburg also earns recognition for its ambitious sustainability work, with the goal of becoming climate neutral by 2030. Hotel Pigalle receives a special mention, and Bohuslän is highlighted for its relaxing adventures like kayaking, hiking, and oyster safaris. We’re in great company alongside destinations such as Puglia, the Peloponnese, and Cap d’Antibes. Read the article at BBC Travel New hiking trails open on May 2 in the Gothenburg Archipelago On May 2, two new stages will open on the Gothenburg Archipelago Trail, part of the popular Kuststigen Coastal Path, which stretches from Gothenburg to Oslo, over rocky landscapes and islands, and through charming fishing villages of traditional wooden houses. The Gothenburg Archipelago Trail is now 27 km long, crossing the islands of Hönö, Fotö, Öckerö, Hälsö – and from May 2 also Källö-Knippla and Hyppeln. Hyppeln and Knippla are two charming islands, easy to reach by free car ferry from Burö ferry terminal and connected by road and another ferry to Hönö and Öckerö. Once on the islands, you’ll find beautiful hiking trails, cozy restaurants, and glittering sea views. Hyppeln circular trail: Hyppeln now has a 3 km circular trail. Starting at the ferry terminal, the trail takes you to sandy beaches, rocky shores, and the viewpoint ‘Jättehuvudet’. Near the harbour, Restaurant, Stora Oset serves great food and drinks with a sea view. The ferry ride to Hyppeln from Burö is free and takes about 25 minutes. Knippla circular trail:  Knippla has a new 4 km circular trail. Starting at the ferry terminal, the path combines asphalt, gravel, and natural trails along the coast, with swimming spots and picnic areas along the way. Matjes på Knippla offers fresh seafood and local dishes right by the harbour. The ferry ride to Knippla from Burö is free and takes about 20 minutes. Read about Kuststigen Coastal Path New walking trips in West Sweden with Noorderhuis (Belgium) and SNP Natuurreizen (Netherlands) West Sweden Tourist Board works with international tour operators to match West Sweden companies with the right markets, helping to attract more visitors to places at times when there is available capacity. Together with partners, we strengthen these efforts through a variety of marketing collaborations. All tour operators offering trips to West Sweden. Below are two new products recently launched. Walking trip from Gothenburg to Bohuslän’s coast with Noorderhuis (Belgium) This self-guided walking trip starts in Gothenburg and heads north along West Sweden’s intricate coastline. Travelers explore Marstrand, the hiking island of Dyrön, beautiful Tjörn, the wild landscapes of Ramsvikslandet nature reserve, and the colourful fishing village of Smögen. The trip offers coastal walks, traditional villages, and rich cultural and culinary experiences. Read about the product Gothenburg archipelago and Lake Vänern walking trip with SNP Natuurreizen (Netherlands) This 9-day self-guided trip starts in Gothenburg, before striking out across the Gothenburg archipelago’s car-free islands, and then moves inland towards Lake Vänern. Travelers explore the UNESCO-designated Biosphere Trail, visit historic Läckö Castle, and enjoy scenic boat and train journeys, combining nature, culture, and relaxed adventure. Read about the product Happy Walpurgis Night in Gothenburg! On April 30th, Sweden celebrates Valborg to welcome the coming of spring. Across the country, communities gather around bonfires to sing and mark the end of winter darkness. Gothenburg joins the festivities with highlights including: • Chalmers Cortège: A humorous student parade through the city. • Bonfires & Choir Singing: Traditional celebrations in Slottsskogen. • Student Festivities: Ceremonial gatherings in Trädgårdsföreningen park. Gothenburg's Valborg events Several companies from West Sweden and Gothenburg, participate in Swedish Workshop Online, May 7–8, 2025 The West Sweden Tourist Board works continuously with familiarization trips and matching West Sweden products with the needs of international tour operators. Thanks to growing interest from companies and destinations in West Sweden, several are now participating in the Swedish Workshop Online, organized by Visit Sweden on May 7–8, 2025. West Sweden Tourist Board, together with Göteborg & Co and Visit Sweden, has also held a webinar to help the companies from West Sweden, including Gothenburg, prepare as much as possible. You can book meetings with these West Swedish companies — stay tuned, as more will likely be added. Villa Sjötorp – A historic seaside hotel and gourmet restaurant located by Ljungskile, offering personal service and locally sourced menus. TanumStrand Spa & Resort – A large resort by the sea in Grebbestad, famous for its spa, activities, and seafood experiences. Ramsvik Stugby och Camping – A charming coastal campsite and cabins near Smögen, ideal for outdoor enthusiasts and families. Grebbestadsfjorden – Offering cabins and camping, ideally located near Grebbestad's charming harbor. Nimbus Öckerö – A hotel and meeting venue located in the Gothenburg archipelago. Kusthotellet Styrsö – A brand new boutique hotel on Styrsö island, offering tranquility, seafood, and archipelago experiences. Best Western Edward Hotel – A comfortable city hotel in Lidköping, close to Lake Vänern and local attractions. Lundsbrunn Resort & Spa – A historic spa resort located near Götene and Skara, perfect for relaxation and wellness getaways. Skara Stadshotell and Skara Konsthotell – Two distinctive hotels in Skara, blending historic charm with modern art and design. Två Skyttlar – A lakeside hotel and conference center located near Kinna, surrounded by forests and lakes, offering authentic Swedish hospitality. Liseberg Grand Curiosa Hotel – A spectacular, family-friendly hotel next to Liseberg amusement park, inspired by 19th-century adventure stories World of Volvo – An exciting new experience in Gothenburg celebrating Volvo’s heritage, innovation, and future. Destination Läckö-Kinnekulle – The official tourism organization for the area around Lidköping, known for its beautiful landscapes, outdoor activities by Lake Vänern, and attractions including Läckö Castle. Visit Dalsland – The official tourism organization for Dalsland, one of the three landscapes in West Sweden, known for its pristine lakes, forests, and outdoor adventures. Tour operators can register for Swedish Workshop online here. Learn more about West Sweden for travel professionals Would you like to know more about the news in this newsletter? Please contact our Marketing manager Ann-Charlotte Carlsson Chevrier Follow us:

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