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On August 30, Kusthotellet Styrsö opens its doors – a brand-new hotel in the heart of Gothenburg’s southern archipelago, where modern comfort meets the sea. The hotel offers 50 thoughtfully designed rooms, including 10 Serenity Suites, along with a restaurant serving locally sourced cuisine, a wellness area, and conference facilities.
Styrsö is an island in Gothenburg’s southern archipelago, known for its coastal scenery, swimming spots, and peaceful walking trails. The island is car-free and easily reached from central Gothenburg by tram and a short ferry ride from Saltholmen. |
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Smögen’s harbour, cliffs, and sea will once again be transformed into a luminous outdoor gallery during Island of Light 2025 - an international light art festival featuring large-scale installations by artists from around the world. This year the festival, which previously spanned four evenings, will run for ten nights.
2025 will feature 16 artworks; one highlight is SHAPES by Aleksandra Stratimirovic, created in collaboration with the Sotenäs Marine Recycling Center using discarded fishing gear and ocean plastic collected along Sweden’s west coast. The work reflects the festival’s focus on sustainability and circular design. Other featured artists include Philipp Frank (Germany), known for his Rock Lights projections on natural landscapes, and Ant Dickinson (UK), who creates immersive experiences combining light, sound, and landscape.
Smögen, famous for its iconic wooden boardwalk Smögenbryggan and lively fish auction, also offers cozy places to stay and excellent local dining - perfect for a memorable festival visit. |
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Campers from across Europe have voted Johannesvik Camping & Stugby, in the scenic Bohuslän region of Sweden, as the winner of the 2025 ACSI Award for Best Location for a Campsite - in Sweden and European categories. The award is based on the votes of campers from all over Europe, recognizing the site's stunning natural surroundings and high-quality experience. ACSI, founded in 1965, is a leading European camping organization known for its campsite guides, discount cards, and expert inspections, helping travellers find high-quality campsites across the continent.
Johannesvik Camping & Stugby has a reputation for its beautiful coastal location and family-friendly amenities, making it a favourite among nature lovers and holidaymakers alike.
For more information and to see all winners, visit the ACSI Awards 2025 Winners.
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Five unforgettable stays in West Sweden where sustainability meets comfort and beauty. Sleep in glass cabins by tranquil lakes, unwind in charming B&Bs, or escape to stylish Scandinavian hideaways deep in the forest. Travel by train through scenic landscapes, to be welcomed at the station by electric car, and savour delicious meals made from high-quality, locally sourced ingredients - with some accommodation offering dining right on site.
Every trip is thoughtfully crafted to help lower your environmental impact - and you’ll even see a detailed carbon calculation of your stay.
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The British tour operator 'Discover the World' has launched a new self-drive holiday: West Sweden’s Coast and Forest Escape.
This 7-night itinerary invites travellers to explore the diverse landscapes of West Sweden, from the rocky Bohuslän coast with its wooden fishing villages and smooth granite islands, to the dense forests and lakes of Dalsland. Guests can enjoy activities like kayaking, hiking, and sampling local seafood, while staying in small, welcoming hotels.
The trip is ideal for those seeking relaxation, outdoor experiences, and a taste of Swedish culture. Discover the World and West Sweden Tourist Board will carry out joint marketing activities to launch the new product. |
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The German tour operator 'Fjordkind Reisen' has launched a new dog-friendly family holiday that includes a scenic journey through West Sweden.
The trip begins with an overnight ferry to Gothenburg, followed by time to explore the beautiful Bohuslän coast and the peaceful forests and lakes of Dalsland.
Families stay in hand-picked, dog-friendly accommodation such as cozy cabins and countryside B&Bs. Activities include walking trails, swimming spots, and outdoor adventures suitable for both children and dogs. |
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Swedish Midsummer is a beloved tradition with roots in ancient fertility rites and is celebrated at the summer solstice with dancing around a flower-covered maypole, singing, and festive food like pickled herring and strawberries. People often wear flower crowns and gather with family and friends in the countryside. Cities tend to empty as Swedes head to the countryside to enjoy the long, bright evening. In 2025, Midsummer’s Eve is celebrated on June 20.
Midsummer in Gothenburg and surrounding areas
- Slottsskogen, Gothenburg – A large city park with traditional maypole dancing, music, and family-friendly activities.
- Gunnebo Slott, Mölndal – Historic estate offering classic Midsummer celebrations with folk dancing and games.
- Nääs, Floda – A cultural heritage site known for its traditional Midsummer festivities in a scenic setting.
- Gothenburg Archipelago – Many islands host traditional Midsummer celebrations with dancing, music, and local food. Notable islands include, for example, Vrångö, Styrsö och Brännö:
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Läckö Castle hosts traditional Swedish Midsummer festivities, with dancing around the flower-decorated maypole to joyful accordion music. Classic ring dances bring together children and adults, and many bring a picnic to enjoy overlooking Lake Vänern. There is a restaurant and café on site, as well as several interesting exhibitions to explore during the visit.
Läckö Castle is a baroque castle beautifully situated on the shore of Lake Vänern, Sweden’s largest lake - a stunning backdrop for summer celebrations. Date and time: June 20 at 4 PM.
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Celebrate Midsummer in the Bohuslän archipelago with a weekend on Lilla Brattön. The island is a short boat ride from Almön, outside Stenungsund - approximately 45 minutes from Gothenburg by car or bus.
The package includes boat transport from Almön, accommodation in one of the island’s charming cottages, a classic Midsummer lunch and dinner at Elvira’s, maypole dancing with live music, and a barbecue buffet on Midsummer Day. Guests also have access to the wood-fired sauna and scenic walking paths. |
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