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| On September 22 at 07:00, the long-awaited lobster season begins, turning Bohuslän’s quiet fishing villages into bustling hubs of activity. |
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The premiere is one of Bohuslän’ s great traditions - when small harbours come alive with boats, lobster pots, and a festive atmosphere. This celebrated event attracts local fishermen and visitors eager to experience the hunt for the ‘black gold of the sea’.
Several local fishermen and operators offer lobster safaris and packages where guests can join the fishing, haul up lobster pots, and enjoy fresh lobster straight from the ocean. Here is a selection of the hotels offering lobster safari experiences:
Väderöarna – Stay on the remote Weather Islands, head out for lobster fishing, and enjoy a fresh seafood dinner.
Slipens Hotell – A boutique hotel package with lobster fishing, fine dining, and stylish accommodation in Fiskebäckskil.
Havskatten– Join local fishermen on a lobster safari, stay at the coast on the island of Hönö, and haul up the pots yourself.
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| A new Italian restaurant has opened in the recently restored Dicksonska Palatset in central Gothenburg. |
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Umarell is founded by restaurateurs Oliver Ingrosso and Louise Johansson. The name Umarell comes from an Italian expression for elderly men watching construction sites - a playful nod to Dicksonska Palatset’s renovation.
Combining authentic Italian cuisine with an atmosphere of rustic elegance, Umarell is part of Gothenburg’s initiative to strengthen its profile as a culinary destination. Built in the 1850s for merchant and philanthropist James Dickson, Dicksonska Palatset remains one of the city’s most iconic 19th-century landmarks. |
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| Gothenburg Royale, created by chef Malin Boban, has been crowned the winner of Göteborgsmåltiden (the Gothenburg Meal project). |
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Presented during the Gothenburg Culture Festival, the dish combines crab and mussels with Wrångebäck cheese, mayonnaise, and horseradish on traditional Hönö bread with dried rörhinna.
Chosen from more than 40 entries, it will now serve as the city’s signature dish - highlighting local ingredients, sustainability, and Gothenburg's growing reputation as a culinary destination.
If you want to taste the Gothenburg Royal, you can enjoy it at Gothia Towers’ restaurant Twentyfourseven.
Read more about the project and Gothenburg Royale
Falstaff is a wine and gourmet magazine, covering food, wine and travel. They have featured an article about Gothenburg's new signature dish. |
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The British newspaper The Guardian has published a feature on the newly opened Kusthotellet on Styrsö, one of the largest island in Gothenburg’s southern archipelago. The article is the result of journalist Dixe Wills’ press trip to West Sweden in early September.
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| When: Tuesday 30 September 2025, 10:00–11:00 CET |
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In collaboration with Visit Sweden, it’s time for our next webinar: A family destination for every season. West Sweden and Gothenburg have everything a family could want – from child-friendly hotels and exciting nature activities to hands-on attractions and local food the whole family can enjoy.
In this session, you’ll hear from TanumStrand Spa & Resort, Billingehus, and Liseberg Grand Curiosa Hotel, as well as West Sweden Tourist Board. Together, we’ll share insights on family travel, local collaborations, and how we highlight this in our marketing.
- Tuesday 30 September 2025, 10:00–11:00 CET
- Participation is free and the webinar will be held in English
- Register below before Monday 29 September
Want to catch up on earlier West Sweden Sessions? So far, we’ve covered topics like:- A Taste of West Sweden – sustainable food and fika culture
- Hike and Bike – exploring the outdoors on foot and by bike
- Taking Steps to Travel Better – sustainable and responsible tourism
- Watch the recordings here
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Partnerships with international tour operators remain key in connecting local businesses in West Sweden with a wider European audience.
The UK-based operator KE Adventure has introduced a new family holiday focusing on kayaking and outdoor activities, while the French operator Comptoir des Voyages has launched a new itinerary that combines Gothenburg, the coast and the West Sweden heartlands - travelling entirely by public transport. |
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KE Adventure has launched a new family holiday in West Sweden, combining sea kayaking with other fun outdoor activities. Over seven days, families can paddle along the stunning Bohuslän coast, camp on an uninhabited island, and enjoy yoga, mountain biking and rock climbing.
With a comfortable base in Uddevalla, this trip is designed for adults and children (ages 8+), offering an active and relaxing way to explore Sweden’s west coast together.
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Comptoir des Voyages has launched a new 9-day holiday in West Sweden, designed for travellers who want to explore without driving. Travelling by train, bus, and ferry, you’ll discover the Gothenburg archipelago, the lively city of Gothenburg, and the shores of Lake Vänern in Lidköping.
Highlights include crab fishing, kayaking, coastal walks, and a visit to historic Läckö Castle. With comfortable accommodation, local hosts and a relaxed pace, it’s an ideal way to experience West Sweden sustainably and stress-free. |
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| West Sweden will now have an even stronger presence in our key European markets. |
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Together with the West Sweden Tourist Board PR team in Gothenburg, our partner agencies will support you with press requests and press trips to West Sweden. By working closely with international media, we will reach more potential visitors to West Sweden in a trustworthy and authentic way.
German-speaking press
COR Berlin Kommunikation is a lifestyle PR & communications agency founded by Kristina Meie in 2010. With 14 specialists across fashion, interior design, FMCG, and tourism, the agency is known for its strategic communications, brand experiences, and creative collaborations.
Marcel Michalik is the contact for Press & PR: marcel.michalik@cor-berlin.com
Press in the UK
Travel PR in London is a leading PR and communications agency with three decades of tourist board experience. Specialising in travel and lifestyle clients with sustainability always in mind, they also represent tour operators, hotel groups, and travel trade organisations.
Julia Farish along with Sarah Belcher is the contact for Press & PR: j.farish@travelpr.co.uk, s.belcher@travelpr.co.uk
Press in the Netherlands and Belgium
ITN Marketing is a full-service tourism agency in the Benelux, well known for the USA-Canada Experience B2B trade show and the USA & Canada Travel Fair. They are now extending the ‘green, northern line’ to West Sweden.
Anne Tusveld is the contact for Press & PR: westzweden@itnmarketing.nl
Press and tour operators in France
In France, we collaborate with GroupExpression on Press & PR as well as trade and tour operator relations. Founded in 2012 and based in Paris, the agency is one of France’s leading marketing and communications consultancies, with a team of 25 experts supporting more than 50 international clients in the travel and lifestyle industry.
Margaux Gellerstedt is the contact for Press & PR: westsweden.rp@groupexpression.fr
Leslie Rigal for Travel Trade: westsweden.pro@groupexpression.fr
Press in Denmark and Norway
In Denmark, we will continue to collaborate with Anna Kron Boysen at Kron Kommunikation: akb@kronkommunikation.com
In Norway, with Kajsa Beausang and team at Joyvoy and Syde: kajsa@joyvoy.se |
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| The West Sweden PR team supports media with press trips, information, and images – working closely with our international PR agencies. |
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Here are our contacts for different markets:
Maria Gunvaldsson – German-speaking markets: maria.gunvaldsson@vastsverige.com
Emelie Jahnke – UK, Netherlands, Belgium, France: emelie.jahnke@vastsverige.com
Maria Johansson – Denmark, Norway, Sweden: maria.johansson@vastsverige.com
For other markets in Europe, please contact one of the press representatives at West Sweden Tourist Board.
Visit our press room to find our image bank, newsletters, and press materials. |
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