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| In West Sweden, Christmas is a celebration of light, warmth, and togetherness. Towns glow with candles and stars, and festive markets fill the air with the scent of mulled wine and gingerbread. |
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St Lucia’s Day on December 13 brings songs and candlelight to the dark mornings. No Swedish Christmas is complete without the julbord – a generous buffet with classics like pickled herring, salmon, meatballs, and Julskinka (Christmas ham). Across Gothenburg and West Sweden, hotels and restaurants serve traditional julbord and offer festive packages for a truly authentic holiday experience.
Find out more :
Christmas Markets in West Sweden
Christmas packages in hotels all over West Sweden |
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With over half a million visitors every year, Liseberg Amusement Park is Sweden’s most popular Christmas market. The whole park turns into a sparkling winter wonderland, perfect for all ages. Enjoy delicious food, meet Santa, and take a spin on the winter carousels.
Gothenburg also offers wonderful Christmas concerts, bustling markets, festive buffets, and great holiday shopping.
Discover everything you need for Christmas in Gothenburg — find your complete holiday guide below. |
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| At the UN in New York, Gothenburg was formally designated as the new global hub for sustainable lifestyles by the United Nations Office for Partnerships. |
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Over the next two years, the city will lead projects supporting the UN’s Sustainable Development Goals in tourism, events, lifestyle, and the circular economy. Recognized for its top sustainability ranking and goal to be climate neutral by 2030, Gothenburg is advancing its role as an international model for sustainable urban living.
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| Hyssna Forest Resort, located just 45 minutes east of Gothenburg in Västra Götaland, has been ranked second on The Times list of “Europe’s most stylish forest stays.” |
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A well-deserved recognition – and great inspiration to anyone looking for a unique stay in Sweden.
With its elegant treetop cabins and forest lodges, featuring large panoramic windows, Hyssna Forest Resort offers a relaxing and luxurious escape into nature.
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| We have a winner! The best cinnamon bun in West Sweden 2025 is served at Brödfabriken in Jonsered! |
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The winner was chosen by followers of destination West Sweden on social media and vastsverige.com, just in time for Cinnamon Bun Day in early October. Jonsered is right on the Gotaleden hiking trail, making Brödfabriken a perfect stop for a cosy fika.
You can enjoy this staple of Swedish teatime – and plenty of other delicious treats – during a classic Swedish fika at any number of cafés across West Sweden. |
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This month, we highlight Travel.se, a West Sweden–based company run by three people from the Netherlands with a deep passion for Swedish nature, food, and traditions. They offer trips all year round featuring unique accommodation, local food, and experiences such as Midsummer celebrations, oyster safaris in Grebbestad, and glass cabins at Erikson Cottage.
We will soon begin a marketing collaboration with Travel.se to showcase the best of West Sweden.
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West Sweden is proud to be a new member of AITO – The Association of Independent Tour Operators. On 22 October, Emelie Jahnke, who works with Press and PR at West Sweden Tourist Board, will attend AITO Meets the Media in London. We look forward to connecting with tour operators and media representatives at the event.
Karin Gesouli and Åsa Johannesson from West Sweden Tourist Board will also take part in the Swedish Workshop, arranged by Visit Sweden, in London on 3 November.
If you are at any of these events, we would love for you to stop by and say Hej! |
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