|
Does your newsletter look strange? Click here |
|
|
|
|
 |
|
| Ljungleden opens in spring 2026. It’s a new 170 km cycling route linking Gothenburg and Falköping combining urban sections, cultural landscapes and open countryside. |
|
Starting in Gothenburg, the route soon reaches smaller towns and rural landscapes. Early highlights include Nääs Fabriker, a historic 19th-century textile mill by Lake Sävelången with cafés and shops, and Alingsås, famous for its café culture and known as the Capital of Fika. Further along the route is Dahlbogården, with local food, accommodation and rural heritage, then Herrljunga, a small market town offering accommodation and services for longer cycling journeys.
Ljungleden makes a new link between two of Sweden’s best-known long-distance cycling routes: the Kattegattleden on the west coast and the Ätradalsleden in inland Västergötland, expanding the network of cycling routes across southern Sweden. |
|
|
|
|
|
|
|
| Following the opening of its spa in 2025, Strana will open 19 new seaside houses in the summer of 2026. |
|
Approximately 80 km north of Gothenburg in Hälleviksstrand on the island of Orust, Strana is as a modern boutique hotel with a growing reputation. The Strana Ocean Spa, two restaurants, and a year-round programme of cultural and music events have established the hotel as a natural meeting place for visitors and locals.
The scenic Kuststigen hiking trail runs nearby making Strana an overnight rest-stop to aim for. |
|
|
|
|
|
|
|
| The Bohuslän Chamber Music Festival returns for its second year from 25 to 28 June 2026, with nine concerts over four days in the coastal region of Bohuslän. |
|
The programme includes work by Vivaldi, Beethoven, Brahms and Tchaikovsky and among the artists this year is Malena Ernman, an internationally renowned Swedish opera singer.
Concerts take place in a range of distinctive settings, including the wooden church in Hälleviksstrand, Societetshuset in Marstrand, and an outdoor performance at Pilane Sculpture Park.
The festival opens at Stora Teatern in Gothenburg, where American actor and film director John Malkovich will appear in a performance of the dramatic musical work Report on the Blind. |
|
|
|
|
|
 |
An 8 day cultural journey through Bohuslän and West Sweden, centred on the Bohuslän Chamber Music Festival.
The itinerary combines art, culture, and nature, with four chamber music concerts. It is organised by Austrian tour operator, Kastler Reisen, with a focus on curated cultural experiences and offers a rare blend of music, coastal landscapes, and heritage. |
|
|
 |
A slow travel itinerary combining Gothenburg, island life on Hönö, and hiking around Lidköping and Läckö.
Organised by Dutch tour operator SNP Natuurreisen, the focus is on sustainable experiences and slow travel, highlighting the contrast between city, archipelago and countryside, travelling by train, ferry and bus. |
|
|
|
|
|
|
|
French newspaper Le Monde has published a feature on cycling along the Göta Canal, based on a press trip by journalist Olivier Razemon. The article portrays the canal as a link between the North Sea and the Baltic Sea, with a focus on slow travel, sustainable tourism, and small-scale local experiences along the route.
Read the article here |
|
|
|
|
|
|
|
| The campaign in the Netherlands is now live and consists of three different parts: Gothenburg & West Sweden, Camping, and Family/May holiday, with the following landing pages: |
|
The campaign showcases highlights in Gothenburg and West Sweden, including nature-based activities, family-friendly road trips, and tips for the best camping in West Sweden. Tour operators in the Netherlands are also highlighted as part of the campaign.
List of Tour Operators featuring West Sweden in the Netherlands and Belgium |
|
|
|
|
|
|
|
|
