Cultural experiences designed for international visitors

Join us for a webinar exploring how culture across West Sweden has evolved into distinctive experiences that align with international travel seasons and interests.
You’ll discover places where culture is inseparable from the landscape and everyday life — and meet some of the wonderful people behind these experiences.

We’ll present destinations including Tjörn – Island of Art, where world-class contemporary art sits among fishing villages and the granite Bohuslän coastline; Borås, a city built on textile innovation and known as the City of Art, with a remarkably art-dense city centre and one of Northern Europe’s most dynamic street art scenes; and Skara, at the heart of one of Sweden’s oldest cultural landscapes, where historic sites, museums and centuries-old traditions are complemented by significant art collections displayed in the town’s hotels.

Through short films and conversations with local experts, you’ll gain insight into how destinations and tourism businesses collaborate to create cultural experiences that are authentic, accessible, and ready for international visitors.

We look forward to seeing you!